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NEWS13 March 2014

Royal Mail makes senior hires in DM services business

News People UK

UK — Royal Mail has made three senior hires in its MarketReach direct marketing services business.

Diana Rhodes joins as mail strategy and planning director with a brief to lead the planning and data teams. She is a former managing partner at Proximity London and deputy MD at WWAV Rapp Media, founder of Starcom Direct, and was most recently at Mindshare Worldwide running digital hub integration.

Anthony Jones has been appointed head of insight. He was formally global research director at Aegis Media (Carat) and worldwide research director at Zenith Optimedia.

Lastly, Kathryn McNamara joins as head of communications and channels. She was previously Royal Mail’s head of brand and customer communications.

All three report to MarketReach MD Jonathan Harman who said: “As a 21st Century media owner we want to actively partner with mail users and their agencies to improve the returns they get from mail. Our rationale is simple: when mail users win, we win. In Diana, Anthony and Kathryn we have three outstanding professionals to help lead us on this mission.”

@RESEARCH LIVE

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