NEWS4 June 2013

Rovi launches predictive analytics program

Data analytics North America

US — Digital technology firm Rovi has launched a predictive analytics program that enables companies to inform and optimise local ad placements and promotions.

The Rovi Audience Management Solution will allow the television industry to employ big data sets to measure the performance of subscriber offers, programme promotions and advertising and follows the acquisition of IntegralReach in April.

Rovi executive vice-president of data solutions John Moakley said: “The acquisition of IntegralReach supports our goal to further apply the massive amounts of multi-screen viewing and navigation data we secure to provide companies with the actionable insights they need to efficiently track usage and engage consumers.”