NEWS4 June 2013
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US — Digital technology firm Rovi has launched a predictive analytics program that enables companies to inform and optimise local ad placements and promotions.
The Rovi Audience Management Solution will allow the television industry to employ big data sets to measure the performance of subscriber offers, programme promotions and advertising and follows the acquisition of IntegralReach in April.
Rovi executive vice-president of data solutions John Moakley said: “The acquisition of IntegralReach supports our goal to further apply the massive amounts of multi-screen viewing and navigation data we secure to provide companies with the actionable insights they need to efficiently track usage and engage consumers.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Research Manager – Consumer – Neuro / Behavioural Science
£35,000–£40,000 + Benefits
Spalding Goobey Associates
Arabic Speaking Senior Research Analyst – (Security and Defence – Africa)
c. £38,000 p.a. (depending on experience)
Spalding Goobey Associates
Insight Manager – Quant or Mixed Methods – Bespoke Strategy Consultancy
£36 – 48,000 + Bens
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments