NEWS18 March 2011

ROI Research named as Recyclebank insight agency

New business North America

US— Recyclebank, an organisation that offers deals to consumers who take part in green activities, has appointed ROI Research as its consumer insight agency.

As part of a multi-year deal, ROI Research will supply Recyclebank with insight about its members and consumers in general, focusing in particular on how they use social media.

Recyclebank’s SVP of global marketing Javier Flaim said: “Social networks, email campaigns and other online channels present tremendous opportunities for Recyclebank to encourage our members to take everyday green actions that collectively create a significant sustainable impact.”