The purchase would provide RIWI with a platform for survey monetisation that supports both application programming interfaces (APIs) and a self-service process for researchers to access global audiences.

Once the acquisition is completed, the TheoremReach platform will integrate into RIWI’s existing platform and support the company’s current full-service projects.

The acquisition would also support RIWI’s current programmatic sampling platform, which the company acquired from Research on Mobile in 2022.

RIWI said that the acquisition should “generate additional cost synergies” by the second quarter of 2025.

TheoremReach was founded in 2014 and provides survey respondents to both large research marketplaces and to end customers.

Garik Goldsheyd, one of the founders of TheoremReach, will join RIWI as vice-president, respondent marketplace to help grow RIWI’s global audience.

Greg Wong, chief executive officer at RIWI, said: “This is an historic day for RIWI as the acquisition of TheoremReach will strategically grow our platform, provide considerably greater access to survey respondents around the world and drive both top line and EBITDA growth.

“This is the largest acquisition that RIWI has made to date, and I am excited to be welcoming the amazing team members of TheoremReach to RIWI and to also welcome many new customers and partners to the RIWI community.”

Garik Goldsheyd, chief executive officer at TheoremReach, added: “The TheoremReach team is thrilled to join RIWI’s mission to deliver trusted global data and insights by bolstering its end-to-end solution for world-wide intelligence.

“We are excited to evolve the space together and deliver an unmatched experience to our clients and partners.”