Rise in SVOD subscriptions in the UK

In its latest figures, Barb said 19.3 million UK homes – 67.3% of total households – had access to SVOD, up from 18.8 million ( 65.9%) that had SVOD in the second quarter of the year.

Netflix was present in 16.7m UK homes ( 58.2%) in the third quarter, a slight increase from 16.5m ( 57.7%) the previous quarter, while Amazon Prime Video was in 13m UK homes ( 45.3%), up from 12.6 million ( 44%).

Disney+ saw an increase from 7.2 million homes ( 25.2%) in the second quarter to 7.6m UK homes ( 26.7%), while Apple TV+ also saw a rise from 1.9 million homes ( 6.6%) to 2.2 million.

Paramount+ had 1.9 million UK homes ( 6.7%) subscribing to the service in the third quarter of 2023, an increase from 1.7 million ( 5.9%), while Now was in 1.9 million UK homes ( 6.5%), a drop from 2m ( 7.1%) in the second quarter.

Justin Sampson, chief executive at Barb, said: “As with any TV service, content is a significant influence in attracting people. Our viewing data shows how new titles and library programming combine to drive time spent with these SVOD services.”