Ricochet Research launches in Kenya

Hill previously ran her own strategic marketing consultancy, Hill Consulting, while Van der Kloet has spent more than 15 years in the industry in both Europe and Africa and has worked for Research International and TNS.

The partners say Ricochet will offer both qual and quant research services as well as market research training for client staff.

Project expertise includes exploratory research, new product development, brand and advertising measurement and tracking, customer satisfaction and corporate image research.

Writing on the company blog Van der Kloet said: “We are an enthusiastic, experienced and professional team of researchers that want to conquer the continent.”