In the year to 30^th June 2025, Pureprofile had revenue of $57.2m, with earnings before interest, taxes, depreciation and amortisation (EBITDA) hitting $5.2m, up 18% on the previous financial year.

Revenue in Australia and New Zealand, where the company started out, rose 12% to $30.8m, while revenues from the rest of the world were up 28% on the prior year to $26.4m.

Pureprofile is an Australian market research company with bases in Sydney and Melbourne, with further offices in London, New York, Singapore, Thessaloniki and Mumbai, and a presence in Malaysia, Indonesia, New Zealand and the Netherlands.

For 2026, the company said it would focus on targeted investment into the UK via sales and operational headcount, as well as exploring expansion opportunities in the US and expanding global data assets to support deeper partnerships in both nations.

Pureprofile chief executive Martin Filz said: “FY25 represented another year of strong execution and strategic progress for Pureprofile. We delivered record results, scaled our global operations, and launched new technology solutions to meet the growing demand for automated, insight driven decision making.

“As we head into FY26, we’re confident in our strategy and excited about the opportunities ahead.”