Noon (pictured left) is co-founder and director at Vivid Research and Planning, while Taylor (pictured right) was managing director at ConsultJMT.

Both Taylor and Noon will work closely with non-executive director, UK at Research Strategy Group Danny Russell, as well as the company’s US and Canada offices.

Joe Beier has also joined Research Strategy Group as executive vice-president, having previously been executive vice-president in the consumer insights team at GfK.

Jim Peterson, managing director and founding partner at Research Strategy Group, said: “We are thrilled to welcome Judy, Caroline and Joe to the Research Strategy Group team.

“Their combined expertise will undoubtedly enhance our ability to deliver premium custom research and fresh insights. This expansion reflects our commitment to growing our team with top-tier talent, ensuring clients are always put first.”