Russell (pictured) will work with Research Strategy Group managing directors Anne Coulter and Jim Peterson to grow the success of the business.

Russell, former UK MRS and Aura chair, has previously worked in various client-side positions at companies including Sky, Boots and Kraft and currently holds several non-executive roles in the insight sector.

Research Strategy Group is headquartered in Toronto, with offices in Chicago, Las Vegas, Minneapolis, Philadelphia and London. Recently, the company has been developing new streams of research, including an offer allowing clients to combine disciplines such as anthropology, semiotics and user experience.

Coulter said: “We have had significant growth over the past few years and are excited to bring Danny on board to help us get to the next level. Danny will help focus our approaches and bring an experienced buyer’s perspective to our offerings.”

Peterson added: “Danny will help us refine our approaches, and our whole company will benefit from his experience.”