Research on Mobile reports bumper first year

The agency has seen growth across all regions with Europe now its biggest market – taking over from MENA for the first time this year. It said Europe now accounts for almost one third of its business.

This month, ROM moved its headquarter to Paris, France. It also has an office in Istanbul, Turkey having first formed in Beirut, Lebanon.

Nader Kobeissi (pictured, middle), CEO & co-founder of ROM said: “We invested a lot of time and effort building our programmatic sampling technology and it paid off: Api-based surveys and sample exchange platforms now account to more than 50% of our business.”