NEWS7 December 2009

Research Now in segmentation partnership with Environics

New business North America

CANADA— Panel provider Research Now has partnered with Environics Analytics to apply the firm’s PrizmC2 segmentation system to its panel of 400,000 Canadians.

Environics is Experian’s segmentation provider in Canada. The deal grew out of Research Now’s global partnership with Experian.

The PrizmC2 system defines 66 lifestyle types in Canadian society. The two firms said that the partnership combines “the union of Canada’s most widely used segmentation system with the largest online survey panel in Canada”.

“This is a great partnership that will allow our clients to get deeper insights into the behaviour and mindset of Canadian consumers,” said Jan Kestle, president and founder of Environics.