Research International Germany becomes TNS Infratest RI
TNS said the change represented the second phase of the of the integration of the two firms, and that the process would continue further in the second half of the year.
Bruno Hötzel (pictured), head of TNS Infratest, said Research International would bring the firm expertise in the areas of innovation, consumer goods and qualitative research, consolidating its position in the German custom research market.
Kantar, the division of WPP that owns both companies, also announced today that TNS’s online panel business was being merged into online research specialist Lightspeed.
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