CodexMR is based in the European Union and will integrate AI automation with quantitative operations teams in an attempt to reduce operational friction in quantitative studies.

The company’s model will allow clients to build and use surveys using structured automation, as well as allowing CodexMR teams to review complex logic and non-standard structures.

CodexMR, which has six employees, also supports ad-hoc studies, trackers, omnibus research, diary designs, mixed-mode projects and regulated research environments, such as those for projects covering the healthcare and social sectors.

Lambrina Makridu (pictured), chief operating officer at CodexMR, said: “We formed CodexMR to combine automation with real delivery accountability. This isn’t a software add-on but a new operating model for quantitative research.”