Munro joins the Reputation Institute from NatCen Social Research where he led business development efforts. Prior to that, he held senior business development roles at the Central Office of Information and Opinion Leader.

Spencer Fox, Reputation Institute’s UK managing director, said: “We have had a great year, working with some fantastic clients including AstraZeneca, Tesco and Kellogg’s, and Simon’s vast experience will build on the success of the organisation as we move into 2014.”