NEWS19 July 2013

Rentrak to provide measurement for millennials’ TV channel

New business North America

US — Rentrak has signed a multi-year TV Essentials contract with Pivot, Participant Media’s television network targeting millennials launching 1 August 2013.

Pivot is focused on entertaining content through a mix of original series, acquired programming and TV premieres of films and documentaries and the network will use Rentrak’s TV measurement for audience and advertising research.

“The insight and intelligence that Rentrak provides will be an essential source of information and analysis as we work to create a unique TV experience tailored to millennials,” said Pivot’s SVP of research & insights Karen Ramspacher.