This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

NEWS30 January 2013

Rentrak to measure VOD for RADiUS-TWC

Features North America

Under the deal, RADiUS-TWC, which is The Weinstein Company’s first studio division dedicated to multi-platform distribution – will gain access to Rentrak’s on-demand measurement currency and be able to gather insights into the video on demand and internet video-on-demand markets.

Cathy Hetzel, corporate president and president of advanced media and information at Rentrak, said: “Rentrak is excited to build a new relationship with RADiUS-TWC as they use OnDemand Essentials and Digital Download Essentials for innovative distribution strategies that make marquee content available where, when and how consumers want.”

@RESEARCH LIVE

0 Comments