NEWS13 December 2010
US— Media measurement firm Rentrak has secured new clients for its on-demand and TV Essentials data services, while signing an expanded agreement with existing customer The Inspiration Networks.
Asian Media Rights is the new on-demand customer, while Free Speech TV is sourcing television viewing information.
The Inspiration Networks, meanwhile, has agreed an expanded multi-year deal with Rentrak to continue to receive television measurement and analysis for its eponymous network as well as its new network offering Halogen TV.
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