NEWS13 December 2010

Rentrak scores two new clients and an expanded agreement

New business North America

US— Media measurement firm Rentrak has secured new clients for its on-demand and TV Essentials data services, while signing an expanded agreement with existing customer The Inspiration Networks.

Asian Media Rights is the new on-demand customer, while Free Speech TV is sourcing television viewing information.

The Inspiration Networks, meanwhile, has agreed an expanded multi-year deal with Rentrak to continue to receive television measurement and analysis for its eponymous network as well as its new network offering Halogen TV.