NEWS25 April 2013

Rentrak extends Nexstar contract to cover Tennessee stations

New business North America

US — Multi-screen media measurement Rentrak has expanded its contract with Nexstar Broadcasting Group, adding two in Memphis, Tennessee, WPTY (ABC) and WLMT (CW).

Nexstar, which began working with Rentrak in 2010 with three stations, now has a total of 10 stations in six different markets that use Rentrak’s TV measurement service.

“Nexstar has been, and will always be, focused on new and enhanced marketing solutions for our clients. Being able to provide our clients with viable and robust next generation information including geo-targeting and consumer segmentation with purchase behavior database overlays, is valuable in today’s television landscape,” said Tim Busch, executive vice president and chief operating officer of Nexstar.