NEWS9 March 2012

Rentrak bags two more TV measurement contracts

New business North America

US— Rentrak has ended the week with a further two contract wins, securing TV measurement deals with Crown Media Holdings and Local TV after announcing an expanded agreement with Music Choice on Tuesday.

Crown Media, the owner of the Hallmark and Hallmark Movie channels, has moved to a full subscription for TV Essentials viewing data to allow it to explore offering “dual guarantees” for its network advertisers.

Local TV, meanwhile, is sourcing viewing data for its Fox-affiliate station WJW in Cleveland, Ohio.

Pictured is Rentrak CEO Bill Livek.