Williams (pictured, left) joins Relish as director of strategy and partnerships, with a focus on clients with recurring revenue and subscription-based models. He previously left Relish three years ago for InSites Consulting, before moving to Blue Yonder as senior insight director.

Gemma Baldwin (pictured, right) has re-joined Relish as insight director from Blue Yonder, where she held the same role. She is also a vice-chair of the AQR (Association of Qualitative Researchers).

The company has also appointed Tamara M’Bazbaz as an insight director, specialising in quantitative research.

Simon Thompson, managing director at Relish, said: “Although we champion career choices, it is always difficult seeing excellent people move on, which makes it all the better when they want to come back into the fold. The addition of all three senior insight specialists will help us meet our aggressive future targets.”

Both Williams and Baldwin are based in Yorkshire. London-based Relish has a hybrid working model, with consultants based in various locations within the UK.