Hopper’s duties will include the development of health-related sample products as well as building a customer service team specifically for healthcare. He joins after two years as SSl’s director of healthcare sales.

Also joining ReInvention is another former SSI executive AJ Keirans, who will be a sales director for the Eastern region. Keirans spent over a decade at SSI as a survey programmer but was most recently client services and delivery director at Pureprofile.