Critical Mix acquired by reInvention

US — Global sampling and data collection services provider reInvention has acquired cloud-based software technology company Critical Mix to create a new end-to-end data collection, analysis and reporting solution.

The new solution brings together Critical Mix’s software tools for fielding online and mobile surveys and its analytics platform for data visualisation, report automation and interactive dashboards with reInvention’s survey management platform.

Critical Mix will continue to operate as a standalone business with Chris Goglia, founder and president, at the helm. Goglia also becomes a member of reInvention’s board of directors.

He said: “Our entire business was built on delivering the highest level of service and technology to accomplish the most challenging and complex projects. Our team of expert web applications developers and project managers will bring a new component to reInvention’s sampling services”.

Hugh Davis, managing partner at reInvention, added: “Our future is about getting interactive data visualisation tools into the hands of market research professionals so they can quickly and effortlessly explore data and make smarter recommendations for their clients. Critical Mix has proven to be a respected player in this space and will perform an essential role towards helping us achieve our goals.”

Former Greenfield Online executives Davis and Keith Price (pictured) launched reInvention in February.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts