NEWS27 April 2018

Red Carpet Research rebrands to Altiant

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SWEDEN – Luxury sample provider Red Carpet Research has rebranded to Altiant and announced three new senior hires.

ALTIANT website_crop

The Stockholm-headquartered company has launched a new logo and website as part of the rebrand.

Lars Long, founder and chief executive of Altiant, said: “We changed the company logo to reflect the importance of curation and transparency, as well as the vision ‘from above’ our company provides to its clients.”

Founded in 2014, Altiant provides quantitative market research to clients in the luxury goods and wealth management industries.  

The company has announced the appointment of Meryam Schneider as vice-president of marketing and partnerships, based in Barcelona. Schneider’s background includes eight years at American Express, where she led global marketing initiatives for the Centurion card.

Chris Wisson, formerly of Mintel, has joined as strategic senior analyst, research and development, and the company has also hired Plamen Iliev as senior project manager.

Long said: “These experts have been handpicked to join our team in navigating the next phase in our organisational development.”