NEWS12 September 2011

Red C moves panel from Newvista to PDS

New business UK

IRELAND— Red C Research and Marketing is switching suppliers for its online research panel, moving away from Creston-owned Newvista to Populus Data Solutions (PDS).

PDS is now resonsible for hosting and managing the panel of 10,000 people, which it will grow to 25,000 members over the next 12 months.

Separately, PDS has also reached an agreement with Red C to carry out its fortnightly Republic of Ireland telephone omnibus Red C Express.

PDS, the data collection arm of the research and polling agency Populus, launched in January with an online field and tab offer and bought an 85-seat call centre from SPA Future Thinking in July. It is headed by Patrick Diamond (pictured), former managing director of Creston’s ICM Direct.