Rebrand for Atlas Primary
The name change will see the company concentrate on expanded solutions to access more diverse and rare patient populations, and deeper specialisation in healthcare professional and patient recruitment.
Advocacy-driven outreach blended with agile technology to elevate data integrity and insight is also part of the company’s future focus.
Roni DasGupta, chief executive at Manifesto Health, said: “The new brand identity represents our company’s evolution and its mission to make research more inclusive, meaningful and human, while maintaining our unwavering commitment to authenticity, quality and trust.”
Rob Ramirez, chief strategy officer at Manifest Health, added: “Our focus is to solve the industry’s biggest and most common pain points in patient recruitment.
“We understand the challenges researchers face in finding the right patients, and we are committed to creating solutions that make the process not only easier but also more effective and equitable.”

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