NEWS10 August 2011

Razorfish analytics man Schinn joins Accordant Media

North America People

US— Media buying and optimisation firm Accordant Media has hired ex-Razorfish analytics executive Craig Schinn as head of analytics.

Schinn will be responsible for overseeing delivery of campaign insights and data visualisations to Accordant clients while also looking to push adoption of the company’s new Audience Optics data management platform.

Before Razorfish, Schinn was an eCRM consultant at Accenture.