NEWS13 November 2012

Raymond to lead GfK’s new global innovation practice

Europe People

GERMANY— GfK has formed a new division offering innovation research to marketing departments. The global innovation practice will be led by Marilyn Raymond, the firm’s global head of market opportunities and innovation.

The firm said that the launch of the new practice was part of its “Big Future” strategy and the team would provide GfK clients with “more certainty” when making innovation investments.

Raymond (pictured) has been with the firm since 2008. She was EVP of strategic innovation at GfK Custom Research North America before being made global head of market opportunities and innovation in January this year.

She said: “Without foreseeing where the market is going, you run the risk of fruitless expenditure of investment funds. That’s why you need a view of tomorrow [and] the ability to marry evolving consumer needs with evolving market activity.”