GfK sees 9.8% rise in nine-month sales to almost €1.1bn
The group pinned the fall in adjusted operating income on €11m-worth of investments made to “expand and secure business”. In the Consumer Choices business line, for instance, GfK said it invested heavily in the expansion of technological systems for new products such as the Network Intelligence Solution (NIS) project. In the Consumer Experiences side of the business, meanwhile, the company spent €2.4m to set up in Korea and launch a panel in Turkey.
GfK said sales growth was particularly strong in the Asia Pacific region, up 16% organically. Latin America was up 10.1% and the south and west of Europe also grew on an organic basis, especially in the third quarter, the company said.
North America grew 2.4% organically – but on a reported basis, thanks to the acquisition of Knowledge Networks, sales for the first nine months totalled €196.8m up 34%.
GfK is forecasting sales of around €1.5bn for the full year, a 9% increase on 2011.
Matthias Hartmann (pictured), CEO of GfK, said: “Our strategic focus on the requirements of clients with global activities is proving a success. We expand in countries that represent the future for our clients and this enables us to substantially increase sales and build up our market position in these growth markets.”

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2 Comments
Anon
12 years ago
So What? Why do we have to have all these boring corporate announcements? That's what the financial press is for or you can go to their websites for the corporate press release. The day they start to publish their staff retention rates and average salary rise Vs those in the boardroom is the day it would make interesting reading.
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Anon
12 years ago
The fact that we have a resource for ALL MR news should be applauded, not lambasted. If an article is of no interest, flip to something that will be.
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