Radius Insights launches tech practice
Radius Tech will bring together Radius Insights’ existing technology specialists with Illuminas North America, a technology research consultancy that was acquired by the company in 2024.
The resulting tech practice will aim to create a unified offering for product, brand, customer experience and go-to-market.
Radius Tech will specifically integrate secondary, third-party and custom data with human expertise, AI and analytics to generate predictive insights.
Rob Wengel, chief executive at Radius Insights, said: “Technology brands don’t win by having more data. They win by making better decisions, faster.
“Radius Tech formalises the deep technology expertise we’ve built over decades into a focused practice that helps tech companies cut through the noise and make insights move markets, minds and business decisions.”
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