Founded in 2023 by Jonathan Williams and John Wakefield – both formerly at Discover.ai – One Strategy Studio uses a virtual AI studio ‘team’ alongside human strategists.

Since launch, the company has worked with around 60 brands on innovation, positioning, foresight, segmentation and campaign development, using its AI-led approach.

Following the deal, the business has been renamed as One Strategy Studio, a Radius Company, for at least the next nine months.

The financial terms were not disclosed.

Rob Wengel, global chief executive, Radius Insights (pictured), said bringing in One Strategy Studio would “reimagine how we uncover game-changing opportunities and guide strategic brand-building decision-making with clients in a much faster, truly iterative, and collaborative way”.

Research agency Radius Insights is headquartered in New York, with offices in London, Dubai and Beijing.

Radius, a portfolio company of Star Mountain Capital, has expanded through several acquisitions in recent years – the company bought Strive Insight and 7^th Sense in 2024 and Illuminas last year.

The partnership will bolster the company’s AI offer, with One Strategy Studio benefiting from primary research and increased global scale.

Discussing One Strategy’s model, managing director Camilla Pugh said: “AI handles the groundwork so humans can unleash what we call their inner warrior hero, focusing on what matters most – the judgement, thinking, and decisions on how to act in an always-moving market.”