The newly renamed business will continue to operate from its existing office in Southwark, London.

New York-headquartered Radius bought Strive Insight in November 2023, and since then, Strive has served as the headquarters for Radius’s operations in the Emea region (Europe, Middle East and Africa).

The integration of Strive has expanded the company’s in-house skills and international research, with Radius now conducting work in around 60 countries.

Jamie Myers, president, Radius, said: “We’re thrilled to have our EMEA team officially under the Radius brand.  For the past year and a half, we have been bringing our teams together, integrating our offerings, and building a strong global business. This move is an important step in our progress, as it demonstrates our ability to bring a unified global offering to our clients.”

Paul Thomas, director, Strive Insight, said: “Our talented team in EMEA shares a diverse skill set and a deep commitment to delivering outstanding work for our clients – something we’ve been proud to do as Strive for the past 10 years. Now, as Radius, we’re looking forward to new opportunities to collaborate across global teams and drive even greater impact for our clients.”