QuMind creates insight sharing tool

Dynamic Storyboards will be hosted on the QuMind platform and will aim to be easily accessible and shareable within an organisation, as well as provide analysis.

The tool will include a dynamic report function to improve access to insights and analysis.

Mark Ursell, chief executive at QuMind, said: “Having readily available, easy-to-consume customer insights has never been more important to inform and de-risk agile business decision-making.

“Our new Dynamic Storyboards feature empowers organisations to consolidate and consume more diverse insights to help them get even closer to their customer. Their rich understanding of the customer can be better communicated throughout the organisation for an even greater impact.”