Quipper launches online qual platform

The firm said that the platform will allow moderators, respondents and clients to talk via webcam and text chat instead of meeting in viewing facilities – expanding reach, offer faster turnaround and eliminating travel costs.

Quipper co-founder Piyul Mukherjee said: “As the marketplace gets more complex, adding online as a tool enhances the richness and depth of data. When used alongside the usual face-to-face qualitative studies, it provides a 360-degree view of the consumers’ homes and lives.”

The firm is based in Mumbai and has been operating for more than 40 years.