The credits, which are offered free of charge, begin with research accelerator grants and followed by two further grants to launch in 2026 covering academia and sustainability teams.

The research accelerator grants are aimed at market research agencies, research and analytics teams, and insights professionals in consulting, media and advertising, and will be released from July 2025.

The initial phase of applications will see up to 100 grants allocated valued at up to $20,000 each.

Successful applicants receive free access to Glow’s survey software and a grant of survey hosting credits for up to six months for unlimited users, with no subscription or software fees.

Glow is also launching and announcing a series of strategic partnerships throughout 2025 and 2026 across all three grant areas.

Tim Clover, founder and chief executive at Glow, said: “Our mission is to democratise access to insights for organisations of all sizes.

“This global programme helps us achieve that goal while providing a win-win: organisations get free access to the tools they need to unlock growth and enhance consumer, customer or employee experiences. Glow gets the opportunity to scale its value in line with our mission.”