NEWS3 November 2011

Quartet sign up for Kantar Videolytics

North America Technology

US— Four companies have signed up to use Kantar Video’s new Videolytics online video tracking, syndication and optimisation service ahead of its full launch in the first quarter of 2012.

The new users are online video platform Kaltura, video ad software firm Panache, video marketing agency TubeMogul and video ad management platform Vindico, joining the 17 clients that have already signed up.

TubeMogul CEO Brett Wilson said: “Working on behalf of brands and agencies on a daily basis, we understand the branding power of digital video advertising. Third-party research verifying impact is increasingly in demand by marketers, who want more meaningful metrics than impressions and clicks to move brand dollars online.”

Pictured is Kantar Video CEO Bill Lederer.