NEWS21 March 2011
‘What does ‘Quality’ mean in market research today? All steps in the research process can impact upon the quality of the final ‘product’, and often compromises have to be made due primarily to time considerations and available budget. If there are quality issues, who is primarily to blame – the client or the agency? So many potential questions, but do we have the answers? We have assembled a panel of experienced researchers to answer your questions on this theme’.
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Quality is in the mind of the beholder
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