NEWS7 March 2011

Qriously launches with in-app mobile survey tool

Technology UK

UK— Technology start-up Qriously has launched with a new in-app survey delivery platform that presents questions to smartphone owners in place of ads.

Questions are designed to gauge a respondent’s sentiments on various topics and are answered using sliding scales, with results fed back to a dashboard where the client can compare and contrast results.

Respondents do not have to leave the app they are using to take part in the research, and results are delivered in real time.

The technology is compatible with applications on the Android and Apple operating systems and respondent location data is collected along with their answers.

Qriously recently raised $1.6m in private equity funding from investors Accel Partners and Amalfi Capital, according to TechCrunch. The firm was originally backed by Pacific Tiger Group.