“Any form of traditional market research company would be our competition if they didn’t move so slowly,” says Adam Paulisick, a former Nielsen commercial director turned chief commercial officer at in-app survey company Qriously.

Them’s fightin’ words.

We previously reported on Qriously here, explaining how their software can be used to place research questions in the banner ad slots found in many free mobile applications.

The Guardian’s Jemima Kiss met up with the team for a more in-depth chat recently. Some key takeaways:

• The Qriously platform has location options so granular that answers can be gathered from one street
• The service can field 1,000 questions a day at present and an estimated 5m devices have used the service
• Comparisons with Pew and Forrester research show that results of Qriously surveys correspond to within 5%

Read the full article here.