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NEWS29 March 2019

Brandwatch buys Qriously

M&A Mobile News UK

UK – Social intelligence company Brandwatch has acquired London-based market research SaaS start-up Qriously for an undisclosed amount.

The purchase follows Brandwatch’s merger with Crimson Hexagon in October last year.

Qriously uses mobile ad networks and replaces the ads with polls and surveys to conduct real-time, global research. It can access more than 2bn devices. Its clients include Spotify, Coinbase and P&G.

As part of Brandwatch, Qriously will add first-party quantitative research to Brandwatch’s brand and consumer insight tools, combining market research with social intelligence.

The acquisition is part of Brandwatch’s strategy to create ‘a new kind of intelligence’ for consumer insights, brand and marketing professionals that blends the strengths of traditional research with the speed, scale and flexibility of social media research.

Giles Palmer, co-founder and CEO of Brandwatch, said: “It’s not often you meet a group of people as fresh and innovative as the Qriously team who have built a deep, technically strong solution to a problem that is on your own road-map. We’ve never met such a team who saw the world the way we do and want to join up to create something really new, but that’s what happened with Qriously.”

Christopher Kahler, co-founder and CEO of Qriously, added: “The future of market research is 100% combining different data types. Prompted survey and unprompted social data surface different types of insights, and looking at them together gives you a 360-degree picture. The chance to develop this approach with Giles and his team is an opportunity we’d be nuts not to seize.”

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