Q&A app Wayin gets $14m investment
That investment adds to the $6m already raised by the firm which has built a website and apps for the iOS and Android mobile platforms that let users upload photos and ask questions of other users. Its Q&A capabilities can also be integrated into a brand’s existing mobile app, on its website through a widget, or as a Facebook app.
Wayin plans to make money by inserting sponsored polls into a user’s stream of questions as well as by making its database of opinion and sentiment available for analysis.
CEO Tom Jessiman said: “Wayin sits at the intersection of media, gaming, social, and surveys.”
Early customers include The Hertz Corporation and the Romney for President campaign.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments