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NEWS28 February 2012

Q&A app Wayin gets $14m investment

Financials North America

US— Wayin, the Q&A app from Sun Microsystems co-founder Scott McNealy, has closed a series B funding round worth $14m.

That investment adds to the $6m already raised by the firm which has built a website and apps for the iOS and Android mobile platforms that let users upload photos and ask questions of other users. Its Q&A capabilities can also be integrated into a brand’s existing mobile app, on its website through a widget, or as a Facebook app.

Wayin plans to make money by inserting sponsored polls into a user’s stream of questions as well as by making its database of opinion and sentiment available for analysis.

CEO Tom Jessiman said: “Wayin sits at the intersection of media, gaming, social, and surveys.”

Early customers include The Hertz Corporation and the Romney for President campaign.