NEWS11 October 2011

Sun Microsystems founder embarks on Q&A app venture

North America Technology

US— Sun Microsystems co-founder Scott McNealy has gone from selling computers to selling opinions through his new venture Wayin.

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The Wayin experience is built around an iOS and Android mobile app that lets users upload photos and ask questions of other users.

At a launch event last week, McNealy described the concept as “a little bit of Facebook, a little bit of Twitter, and a big chunk of SurveyMonkey”.

It’s also similar in concept to Opinionaided, a Q&A app which has built up a community of users sharing photos and opinions with each other.

Wayin has raised $6.3m from early investors and it plans to make money both by inserting sponsored polls into a user’s stream as well as by making its database of opinion and sentiment available for analysis.

@RESEARCH LIVE

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