PureSpectrum hires chief strategy officer

US – Market research and insights platform PureSpectrum has appointed Jonathan Flatow as chief strategy officer.

Jonathan Flatow

Flatow (pictured) was most recently senior vice-president of corporate development at Dynata.

In addition, Flatow has served in senior management positions in public and private companies in legal, administrative and operational functions, including as managing partner of Reimagine Holdings Group.

In his new role, Flatow will help create, carry out and communicate PureSpectrum’s strategic initiatives, and will also serve as chief counsel.

Michael McCrary, founder and chief executive at PureSpectrum, said: “Jonathan has demonstrated organic and inorganic growth strategies specific to market research technology.

“He will be integral to PureSpectrum’s significant next steps. I’m thrilled to bring his experience and guidance internally, and his knowledge will only help grow PureSpectrum for our clients and future market research innovation.”

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