NEWS4 May 2022

PureSpectrum acquires tech firm

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US – Market research technology company PureSpectrum has acquired global programmatic supplier Dalia Technology for an undisclosed fee.

white jigsaw pieces being stacked up

The acquisition will expand the PureSpectrum Marketplace and double respondent volumes for Marketplace users.

PureSpectrum has made several key appointments in recent months in its teams in the UK, US, France and Germany.

Michael McCrary, founder and chief executive at PureSpectrum, said: “From day one, our goal has always been to make research and thus life easier for our clients.

“With this technology acquisition, our clients will see even better feasibility on our platform with no change to the data quality they expect when working with PureSpectrum.”