NEWS28 July 2023

Pureprofile revenues rise

Asia Pacific Financials News

AUSTRALIA – Data and insights company Pureprofile has grown its revenues 23% to $43.7m in the financial year up to 30th June 2023, according to the firm’s latest financial results.


Pureprofile said its Australia and New Zealand business saw revenue grow 16% from the previous financial year, while the rest of the world saw growth of 35%.

Platform revenue growth was 38%, driven by an increase in panellists recruited from Audience Builder platform partnerships, Pureprofile disclosed.

The results leaves Pureprofile with a reported cash balance of $4.7m, up from $4.1m on 31st December 2022.

The company said it is currently experiencing softer global trading conditions, but added that this was starting to dissipate with the lowering of global inflation and cost-of-living expenses.

Pureprofile will also seek to grow through international expansion, particularly in the UK and US, expand its Audience Builder platform and launching new technology, including embedding generative artificial intelligence in products.

Martin Filz, chief executive at Pureprofile, said: “Double digit revenue growth when many competitors are going backwards is testament to our great teams, clients and quality panellists.

“Growth outside of Australia and New Zealand at 35% for the year is proof that we are continuing to globalise our Australian success.”