Called Datarubico, the platform will offer brands and researchers two tools to help support research projects, with one being an AI fieldwork and survey creation platform called Datarubico Insights Creator to give users control over respondent costs and fieldwork budgets.

Datarubico Insights Creator is supported by SightX technology, with AI guidance, pre-built templates, automated analytics, executive-ready summaries and flexible sample bidding.

The second platform, called Datarubico Sample Only, aims to give users control over how they manage and purchase samples by providing access to verified sample sources.

Both platforms will be available globally.

Martin Filz, chief executive at Pureprofile, said: “The launch of our new self-serve offering marks a major milestone for Pureprofile and represents the next chapter in our evolution.

“It’s a significant innovation that reflects our commitment to evolving with our clients and staying ahead of what the market demands.”

Niamh Fitzpatrick, chief product officer at Pureprofile, said: “With Insights Creator, teams can tap into fresh consumer-sourced data to make faster, better-informed decisions, while Sample Only gives researchers direct access to high-quality global samples.

“It’s about giving organisations the autonomy, speed and control they need to move confidently in a more demanding market.”