Statescu (pictured) is a seasoned commercial leader with nearly two decades of experience across market research, consumer insights, data and technology.

Based in California, Statescu will focus on growing Pureprofile’s client base in America, reporting to Andy Averill, head of D&I US. 

Prior to joining Pureprofile, Statescu held senior leadership roles at Conclave Research and ThinkNow, responsible for driving commercial strategy, leading sales teams and expanding market presence. Her career also includes positions with Numerator, ForeSee, Merkle and Say Media.

Pureprofile currently has around 100 clients in the US, and the market is a “strategically important” one for the company, according to Tim Potter, managing director, UK/EU and US, Pureprofile.

Potter said: “Known for her client-centric approach and deep understanding of the insights ecosystem, Christina brings extensive experience helping organisations leverage data and consumer intelligence to make better business decisions. She is an excellent fit for Pureprofile’s next phase of growth. Her deep understanding of the market, combined with her track record of building strong client relationships, will help us continue expanding our presence and delivering value to organisations across the US.”