Ward (pictured) was previously client account director at Norstat, and had a prior role focused on gaining new business at Panelbase before the company became part of Norstat.

Earlier in his career, ward served as business development director at Veredus, where he led new business initiatives and built client relationships within the research industry.

Tim Potter, managing director for the UK/EU and US business at Pureprofile, said: “James’ deep understanding of client needs and his ability to build trusted relationships will further support our focus on strengthening our position in the UK market.”