NEWS24 November 2020

Pureprofile expands senior team in the UK

Data analytics News People UK

UK – Global data and insights business Pureprofile has hired Johnny Caldwell as senior business development director for its UK operations.

Caldwell (pictured) was previously an innovation consultant at Panelbase, and has held senior research roles at Netquest, Research Now, RedSheriff and Nielsen//NetRatings. In his new role at Pureprofile, Caldwell will be tasked with expanding the company’s client base in the UK.

Pureprofile specialises in direct-to-consumer technology platforms, and works in consumer research, data and insights, and programmatic media.

Martin Filz, chief executive of Pureprofile, said: “I’m delighted to have Johnny on the team. Having worked with him for a number of years in previous roles, I know he’s an exceptional individual.

“Not only does he bring extensive knowledge, he’s also one of the best-connected people in the industry, making him perfect for this role.”