NEWS18 June 2013

Pulse picks Over the Shoulder for smartphone research

Asia Pacific New business

SINGAPORE — Digital research agency Pulse Group has picked Over the Shoulder’s smartphone-based consumer insight platform for its 3m consumer panelists across 17 Asia-Pacific markets.

As a result, brands will be able to commission smartphone-based shopper insights studies, smartphone ethnography projects, product usage tests and other mobile-based methodologies to examine their consumer base.

CEO of Pulse Bob Chua commented “With smartphone penetration across Asia Pacific growing rapidly, the ability to collect real-time information via our panels and Over the Shoulder’s leading technology leaves us well-placed to provide something completely unique to our clientele.”