NEWS14 November 2012

Pulse Group hires Kantar’s Lee to lead key accounts

Asia Pacific People

MALAYSIA — Digital research agency Pulse Group has appointed Kantar’s Katie Lee to the position of senior account manager of its research division.

Lee (pictured), who started her career with Kantar Worldpanel UK before moving to Malaysia, has been hired to help Pulse to grow its business in the food segment, having led FMCG accounts and specialised in understanding consumer usage of food and drink in her previous role.

Carmen Endrina, general manager of Pulse, said: Katie’s experience in the food segment within the FMCG industry is a perfect fit to our plans to solidify and expand our client base in that industry.”